hurting my kid is not my friend.
hurting any kid physically and/or mentally to earn profits is a
common enemy of all parents.
is not listening. He is made to understand the problems and
issues, warned and told to behave. But, the explanations and
warnings seem to have little or no impact. What would you do?
How do you make him
understand that by producing/distributing/
exhibiting violent media content targeted at children he is
hurting people, very young people?
the rules you would apply to your child. If my children are not
conducting themselves properly even after being told and warned,
I would think of harsh measures to amend the situation. I would
probably take away their privileges one by one, from grounding
to cutting allowances, and put them under pressure to realize
the mistake they are committing. This is what most parents would
do in the interest of their children.
rules are good for your kids, who are most dear to you, they are
definitely good for people who are selling violent media content
to your kid/s.
issue is to discover what is dear to Johnny and to take away
those privileges. Donít ever forget that Johnny is enjoying
these privileges in the first place because you gave it to him.
As long as you support him, he is in control. Without your
support, financial and viewing, he would cease to exist. He is
there because you recognize him. And it is tragic that we never
bothered to exercise our power to rectify the situation and the
time to do that is now.
see how we can execute this and let us look at television, the
maximum time snatcher of our kids.
official starting date for television in the
was 1939 when the Federal Communications Commission issued the
first broadcast license on July 1, 1941.
The first licenses were issued for commercial television
stations (not public broadcasting) to sell goods and service,
while providing entertainment. The primary thrust of the TV
was to sell advertisement rather than being a vehicle for
informing, enlightening or broadening horizons.
The United States is the only
industrialized country spending as little as $1.09 per person on
public broadcasting compared to Japan $17.71, Canada $32.15 and
United Kingdom $38.56.
commercial stations rule in
Their sole aim is to maximize the return on investment (ROI).
And a major source of their revenue is advertisement. The only
way to generate and multiply the revenue is to keep the
audiences glued to their programs. And that is achieved through
violence and sex in promos and programs. What impact it has on
kids or how it would hurt them, what moral or ethical values it
will impart is of no consequence to the people who produce and
exhibit it. The only objective is to generate cash flow and earn
these people understand that it is not the right thing to do?
Yes, they do understand. Some of them are parents too. They know
what they are churning out is garbage and full of immoral
values, but their first loyalty lies with their jobs. They are
paid to sell and generate revenue and profits for the company
they work for. They are concerned about the program ratings,
sponsors and related ad revenue. They are concerned about
selling and selling it aggressively. They are not concerned
about what adverse impact it has on the physical/mental health
or social and moral fabric of the young and growing minds.
end of the day it all boils down to Cash Flow.
go back to the airline industry example I gave you earlier.
After the September 11 tragedy, we were scared of traveling by
air. We looked at alternate transport to reach our destinations
or postponed our trips. With this decision, we practically
brought down the passenger airline industry across the country.
Let me explain how this is related to cash flow:
- Most of
us stopped buying air tickets because we were scared to
travel by air;
operators could not sell bulk of the air tickets and ran
into cash crunch situation;
- But they
had obligations to meet periodic commitments Ė such as
Payroll, lease payments, loan repayments, interest,
maintenance and other costs;
cash they had dried up soon and financial institutions and
banks were not willing to advance them because they were not
sure when the passengers would return;
airline industry had no choice but to look for government
support to stay afloat;
operators, who were unable to get government or bankers
support, could not stay in business;
- All this
because we refused to fly and did not part with our cash
to airline operators for roughly a month;
- As we
stopped parting our cash (airfare) they ran into no cash
flow situation and could not operate.
above was not a conscious decision made by consumers, we can
make a conscious choice in the case of violence in media and
implement a similar drop in takings.
Tell your kids that they are not
watching any violent content on the tube and that they should
switch it off at the first sign of violence. If they donít do
it, turn it off for them.
If we switch off the violent programs targeted at children, the
program would have fewer viewers. Without reasonable viewers
there would be no sponsors for the program. That means no ad
revenue for the broadcasters. Broadcasters would not touch a
program if it had no viewers. There would be no investment on
the programs they cannot sell. Producers eventually will have no
choice but to change their approach or stop producing programs
with violent content targeted at children.
Spend your time evaluating the
games your kids are buying/renting. Look for rating and read the
literature or watch with your kids the first time. If you think
it is too violent, return it for a refund and make it a rule
that your kids cannot buy/rent such videogames even with their
own money. Implement a total ban on violent videogames. Accept
no arguments, particularly with violent videogames.
Refuse to pay for movies targeted
at children with violent content. You have to put your foot down
if they are spending their own money on such movies.
Refuse to buy/rent violent video
(including violent music videos). The same rule as above
applies. They cannot use their own money to buy/rent it. Period.
Declare that they cannot use Internet for free violent games,
music video and movies. Configure content safety levels on your
computer with password. Watch them, watch them and watch them.
If we can do this we have hurt the cash flow of people who are
in to the game of producing violent media content. They would
have no choice but to change their approach.
Donít budge and buckle on the issue with your kid/s in
implementing above. Donít ever think you are harsh to your
kid/s. You are doing the right thing. Never have any doubts that
you could be wrong. You are not. If you have any doubts, please
re-read Part I.
We can make no progress on this
without parentsí participation. Remember you are the only person
in this world who can make this change. Your kid/s needs help
and only you can help them. Your willingness to deliver this
solution would make a BIG difference to your children in keeping
their physical and mental health untarnished.